{"id":282687,"date":"2026-11-06T10:50:07","date_gmt":"2026-11-06T09:50:07","guid":{"rendered":"https:\/\/beta.bezares.com\/?p=282687"},"modified":"2026-11-06T10:50:07","modified_gmt":"2026-11-06T09:50:07","slug":"bezares-ter-brasil-launches-manifesto-video-same-essence-new-horizons","status":"publish","type":"post","link":"https:\/\/beta.bezares.com\/de\/bezares-ter-brasil-launches-manifesto-video-same-essence-new-horizons\/","title":{"rendered":"Bezares TER Brasil launches manifesto video \u201cSame Essence, New Horizons\u201d"},"content":{"rendered":"

The film reflects the strategic partnership with the Bezares Group and introduces the company\u2019s new chapter.<\/em><\/p>\n

Bezares TER Brasil, the Brazilian subsidiary of the Bezares Group, is launching its new corporate video, \u201cSame Essence, New Horizons.\u201d The film introduces the company\u2019s new chapter, born from the union of TER Brasil and the Spanish group. It is now available on the company\u2019s YouTube, LinkedIn and Instagram channels.<\/p>\n

The video starts with a simple idea: the world never stops, and neither do the people who build our world. Trucks, commercial vehicle equipment, construction projects, cargo, agriculture and businesses are on the move every day. Behind every movement is a combination of people, technology and engineering.<\/p>\n

Footage was filmed at the factory in Caxias do Sul (RS), the sales and distribution center in Sumar\u00e9 (SP), and the premises of commercial vehicle equipment manufacturers, installers and business partners. It also shows the connection with the Bezares Group\u2019s headquarters in Spain. The film features machining, metrology, assembly and shipping operations, as well as customer service and technical support teams.<\/p>\n

The central message is one of continuity and growth. The quality, service, close customer relationships and flexibility that have defined TER Brasil\u2019s history remain. These strengths are now complemented by the Bezares Group\u2019s global experience, technology and product portfolio, \u201cfrom power transmission to hydraulics, from each component to the complete solution,\u201d as the narration states.<\/p>\n

\u201cWe are not changing our essence; we are expanding our capabilities,\u201d says Jos\u00e9 Alberto Matos, Sales and Marketing Manager at Bezares TER Brasil. \u201cThe video shows who we are: the same company that customers, distributors and manufacturers trust, now backed by the strength of a global group. This allows us to offer more comprehensive solutions for those who keep Brazil moving.\u201d<\/p>\n

A new chapter<\/strong><\/p>\n

The launch marks another step in the introduction of the new brand. The partnership between TER Brasil and the Bezares Group was announced in March 2026 at CONEXPO-CON\/AGG in Las Vegas, United States. In May, the company began adopting the Bezares TER Brasil visual identity and the group\u2019s global slogan, Building Our World<\/em>.<\/p>\n

Debut at Fenatran<\/strong><\/p>\n

The video will be shown at Bezares TER Brasil\u2019s booth F211 at Fenatran 2026, taking place November 9\u201313 at S\u00e3o Paulo Expo. This will be the company\u2019s first appearance at the trade show under its new brand and the Bezares Group\u2019s first participation in the event.<\/p>\n

Watch the video<\/strong><\/p>\n