The film reflects the strategic partnership with the Bezares Group and introduces the company’s new chapter.
Bezares TER Brasil, the Brazilian subsidiary of the Bezares Group, is launching its new corporate video, “Same Essence, New Horizons.” The film introduces the company’s new chapter, born from the union of TER Brasil and the Spanish group. It is now available on the company’s YouTube, LinkedIn and Instagram channels.
The video starts with a simple idea: the world never stops, and neither do the people who build our world. Trucks, commercial vehicle equipment, construction projects, cargo, agriculture and businesses are on the move every day. Behind every movement is a combination of people, technology and engineering.
Footage was filmed at the factory in Caxias do Sul (RS), the sales and distribution center in Sumaré (SP), and the premises of commercial vehicle equipment manufacturers, installers and business partners. It also shows the connection with the Bezares Group’s headquarters in Spain. The film features machining, metrology, assembly and shipping operations, as well as customer service and technical support teams.
The central message is one of continuity and growth. The quality, service, close customer relationships and flexibility that have defined TER Brasil’s history remain. These strengths are now complemented by the Bezares Group’s global experience, technology and product portfolio, “from power transmission to hydraulics, from each component to the complete solution,” as the narration states.
“We are not changing our essence; we are expanding our capabilities,” says José Alberto Matos, Sales and Marketing Manager at Bezares TER Brasil. “The video shows who we are: the same company that customers, distributors and manufacturers trust, now backed by the strength of a global group. This allows us to offer more comprehensive solutions for those who keep Brazil moving.”
A new chapter
The launch marks another step in the introduction of the new brand. The partnership between TER Brasil and the Bezares Group was announced in March 2026 at CONEXPO-CON/AGG in Las Vegas, United States. In May, the company began adopting the Bezares TER Brasil visual identity and the group’s global slogan, Building Our World.
Debut at Fenatran
The video will be shown at Bezares TER Brasil’s booth F211 at Fenatran 2026, taking place November 9–13 at São Paulo Expo. This will be the company’s first appearance at the trade show under its new brand and the Bezares Group’s first participation in the event.
Watch the video
About Bezares TER Brasil
Bezares TER Brasil develops, manufactures and markets power transmission and hydraulic solutions for commercial vehicle equipment. Its portfolio includes power take-offs, hydraulic pumps, hydraulic kits, hydraulic cylinders, transfer cases, valves and accessories. Founded in 2008 as TER Brasil, the company has a factory in Caxias do Sul (RS) and a sales and distribution center in Sumaré (SP). It became part of the Bezares Group in 2026. The company serves more than 700 active customers across 25 Brazilian states, the Federal District and other Latin American countries, including commercial vehicle equipment manufacturers, distributors, resellers and end customers. Product catalog: catalogo.terconnect.com.br. Website: terbrasil.com.br.
About the Bezares Group
Headquartered in Toledo, Spain, the Bezares Group, founded in the late 1940s, is one of the world’s leading manufacturers of power take-offs (PTOs), hydraulic components and systems for commercial vehicles and industrial applications. With more than 70 years of experience and a strong international presence, the group operates five factories located in Spain, Mexico, China, India and Brazil, along with subsidiaries in nine countries and an extensive distribution network spanning more than 100 countries. Website: bezares.com.
